On April 9, the “Ten Dazzling Years—Tenth Anniversary Celebration of TERRAKÉ China” kicked off grandly in Sanya, Hainan. The TERRAKÉ China team, along with over 1,000 VIP retail partners from across the country, witnessed this momentous occasion together! Nicolas Pillerel, Minister Counselor for Culture, Education and Scientific Affairs at the French Embassy in China, attended the event and delivered a congratulatory speech.

In 2024, TERRAKÉ will undergo a comprehensive upgrade in its image, offering specific solutions ranging from guidance on store shelf display to product set suggestions and store sales push strategy. Additionally, there are plans to continue expanding and upgrading the brand’s salon club projects. Through French-style decor and interaction, as well as on-site explanations, user experiences, and skin testing activities, consumers will be comprehensively engaged to promote conversion.

Furthermore, in the digital transformation of its CS channels, TERRAKÉ will combine measures such as upgrading membership systems and cloud warehouses to precisely match the real needs of agents and retailers, thus enhancing and optimizing channel management efficiency.